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Guerilla Marketing is the use
of unconventional marketing
techniques intended to get maximum
results from minimal resources,
which let's face it; most indie
musicians have minimal resources.
Today, guerrilla
marketing is a non-traditional,
low-cost, and highly effective
marketing endeavor, which when
used properly can reap many
rewards for the diligent user.
So what can you do to use guerrilla
marketing to help further your
music career? The first piece
of advice I can give you is
to think outside the box. Don't
do what everyone else is doing.
Here area few ideas to get
you started:
- Use podcasts to broadcast
your music, helping to expose
your music to a lot of people
who may have never heard
it before. Make sure that
you plug your website and
where they can purchase
your products.
- Why not go to your local
library and see if they
will allow you to do a free
concert there in exchange
for a percentage of your
sales of product after your
show. Libraries are in dire
need of funds.
- Another easy and free
way to get your name out
there and seen is to write
reviews on every product
your own, have used, read
or heard. Then post the
reviews on places like amazon.com
and barnesandnoble.com.
Make sure to put a small
two or three sentence bio
at the end of each review
that has the name of any
CD projects you have done.
You can't post your URL
there; they will delete
your bio. When you post
your reviews, put your vanity
email address inside your
"real name." While those
sites won't allow you to
post your URL, if your URL
is part of your "real name,"
they don't say a word. Check
out amazon.com and look
for one of my reviews. This
is what you will see: "Jaci
Rae - The Rae of Hope. raeofhope@jacirae.com."
(Don't use a real email
address or you will end
up with a lot of spam. That
is my website, but the email
address is fake.) Why is
this an important step?
Because people will read
your reviews and you get
your name out there. Most
consumers are Internet savvy
and if they are interested
in you, will check you out.
These are just a few ideas.
A very important part of
the guerilla marketing process
is the business side. In
order for all of the ideas
you come up with to benefit
you, you have to be registered
with the correct places
so that when your hard work
begins to paying off, other
people know it as well.
Here is a list of some of
the places you must register:
Broadcast Data Systems
attn: (find out who is in charge
at that time)
Los Angeles
6255 Sunset Blvd., 19th Fl
Hollywood, CA 90028
323-817-1506
323-817-1511
www.bdsonline.com
SoundScan
www.soundscan.com
Retail 914-684-5505
retail@soundscan.com
Venue 914-684-5506
Fax 914-686-1556
venue@soundscan.com
I list more ideas as well
as places to register your music
that will be crucial to your
music success in, The Indie
Guide to Music, Marketing and
Money and its companion The
Indie Guide to Contact Information.
There are a lot of Guerrilla
Marketing techniques I am sure
you can come up with yourself.
If you want different results
and what you have been trying
in the past always turns out
the same, then you must do something
different! Guerrilla marketing
is what you need to do differently.
Go after your audience with
fervor and diligence, but think
outside the box to get the results
you desire and the exposure
for your music that you need.
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