In our 27 year history we've had the opportunity to work with a variety of
bands, choirs and performers in producing high quality music videos. Most of the
music videos we've produced have been in a live concert or night club settings.
Some of our busiest periods has been at SXSW (South By Southwest) in Austin
during the music portion. Bands from all over the world gather to perform,
promote their label and negotiate with potential investors and promoters. Many
bands credit SXSW as the event that provided them with the opportunity to be
discovered by the music industry's movers and shakers.
When videotaping bands, choirs and concerts in a live setting we prefer to
use as many cameras as possible. When you're attempting to produce a high
quality and almost "perfect" video it seems as though there's never enough
cameras. We like to video as many camera angles as possible, include audience
reaction and participation, gather more footage than we need and use the
post-production process to fine tune the final master video. At the very least
we prefer two cameras.
For audio we always make an effort to patch into the house audio board or
mixer. Our goal is to get very high quality audio from the mixing board while
also utilizing premium camera microphones. Probably the most ideal situation,
whenever possible and the budget allows, is to bring in our own mixing board, a
variety of microphones and cables to do a mixture of sound.
In addition to live performances we occasionally have the opportunity to
mix the band or performers' music with live action and drama - much like the
traditional music videos you experience on MTV and VH1. These productions
require a significant time commitment, take a great deal of planning and
sometimes multiple settings. The post-production process is quite tedious and
sometimes hours of footage end up on the cutting-room floor.
Whether a live performance in a traditional music venue or a more
elaborate MTV-style video, the final production can bring the band, performers
or single artists major returns on investment. Producing and promoting a DVD and
sharing your video on YouTube and other web sites can have a very positive
effect on your bottom line and future success.
American Video Productions