The romantic comedy has slowly evolved into a more formidable
opponent to all of the other film genres present in the modern entertainment
world. Though the romantic comedy is a genre unto itself, that does not downplay
the fact that there are many subsets, some successful, some not, in this
category. Romantic comedies have been a hit among many studios, mainly because
of their ability to be produced at relatively low costs, a trait that studio
moguls love, especially when their comedy has a good weekend at the box office.
Another reason that many executives love the idea of the romantic comedy is that
the movies do not have to have all that successful of a box office reign to
bring in a well-sized profit. It is no secret that action films are the highest
takers in the box office harvest, with the comedy and drama genres not far
behind. This may seem like a rather precarious position for the romantic comedy,
but the truth of the matter is that the industry knows exactly what to count on
when releasing such films.
The advent of the DVD is another
great reason why the romantic comedy thrives and will continue to be produced.
Many romantic comedies do not do well at the box office, especially in the eyes
of the masses, but a romantic comedy’s path to success highly differs from that
of a high-budget action movie. A romantic comedy can have a rather modest
showing at the box office, a good showing with DVD sales, and then be touted as
a success by the industry, which may not be a good thing for some entertainment
critics, who oftentimes don’t give any romantic comedies a chance, but they
should, especially since the genre is only growing.
Movies
released in today’s market often have a genre overlap, which has produced many
comedy/romantic comedy hits in the modern era. Films like “The Break-Up”,
“Wedding Crashers”, “The Girl Next Door”, along with many others, are considered
by some to be romantic comedies, not in the traditional sense, but in the sense
that studios want the public to see. “Bridget Jones’ Diary” was a huge success
as a romantic comedy, but it is in a different subset of the romantic comedy
category, which is fine to the public, as well as the industry, because this
only means that more people can be reached by the different kinds of romantic
comedies that are consistently being made.
Marketing is not a
modern concept, but it is put to good use when advertising for today’s romantic
comedies. Many of these movies are meant for women, some are meant for men,
while there are some films located in the abyss of in between, but most of them
have their set audience. The ability of the studios to attract both sexes to the
studio is not due to the makeup of the movie itself, but is instead reliant on
the marketing campaigns that are enlisted for the films. Many women can tell the
difference between a comedy and a romantic comedy, but some can’t, and it is
that section of the population that the industry focuses on, especially with
some of the higher-budget movies, which cannot be successful without some form
of genre transcendence.
The romantic comedy is a viable art
form, and is available to the public in a variety of styles, all of which may
sometimes overlap each other. Many of these movies are made in the manner of
exploring artistic vision, while some are made because of the relatively
failsafe method of production. The traditional romantic comedy still thrives on
its system of artistic expression, along with the ability to connect with many
females, and some males, but the genre of the romantic comedy is changing. The
traditional romantic comedies will not be forced into extinction, but those
wishing to view a more traditional version of the genre must know what to look
out for, especially when there are invaders afoot.
About Author
Nick Rauge is a professional writer and in his sparetime he enjoys
watching romantic comedies like bridget
jones diary and has been a collector of pictures and wallpapers - especially
bridget jones pictures and wallpaper.
Nick Rauges all time favourite band
is the eighties band duran duran.
Source: ArticleTrader.com |
